Joules Brief

 In a society emerging from Covid-19, we are all looking for a fun, playful, freeing lifestyle. Children have missed out on key elements of their childhood due to the pandemic, one if these being parties. ‘A Slice of Summer ‘is inspired by the promise of celebration after a global disaster. It is a S/S 23 collection for girls encapsulating a summers day party.  My collection inspires an optimistic desire for freedom through playful pattern and design in combination with bright and bold colour pops designed to fill the consumer with joy.